Swiss Wrist Inc. Announces Enhanced Website for New and Used Rolex Watches

Swiss Wrist Inc. -- a leading provider of new and used Rolex watches and other Swiss luxury timepieces -- has announced a new and enhanced online experience through their web site, www.swiss-wrist.com.

Miami, FL (PRWEB) July 21, 2010

Swiss Wrist Inc. -- a leading provider of new and used Rolex watches and other Swiss luxury timepieces -- has announced a new and enhanced online experience through their web site, http://www.swiss-wrist.com.

With these latest web enhancements, online shoppers will be able to search their luxury Swiss watch of choice and compare pricing to listed and competitor pricing. Customers are also able to check availability and pay for their items through a variety of secure payment options.

Swiss Wrist's Director of Marketing, Dennis Gold, states, "Our company web site strives to create an in-person jewelry store experience despite being on-line. Our customers will be able to find their new and used Rolex, learn all its details, get the best price possible, and pay securely with a risk free guarantee behind it. Purchasing a luxury timepiece is a memorable experience in a person's life so we make sure our process and service is as valuable as the watch itself."

About Swiss Wrist Inc.

Swiss Wrist Inc. (http://www.swiss-wrist.com) is one of the Internet's leaders and top sources for top quality, all authentic, luxury Swiss timepieces. The company has been buying and selling luxury Swiss watches including Rolex for almost three decades, supplying these timepieces to retailers all over the nation. Their mission is to provide customers with the finest quality watches at the most competitive prices, along with unmatched customer service. For more information regarding this release, contact customer service, 1-877-738-3811.

Swiss-Wrist , Swiss-Wrist.com , Swiss-Wrist.com Basic Rolex Information

Production

1. The Swiss-based Rolex Watch Company produces an estimated 650,000 to 800,000 watches each year, with prices ranging from $3,000 up to $150,000.

Authenticity

2. Rolex watches can be identified by the serial and model numbers, caseback identification number and movement signature found between the top and bottom lugs and inside the case.

Casebacks

3. Rolex does not manufacture watches with clear casebacks or casebacks engraved with the Rolex or model names, with the exception of the Sea-Dweller.

Date Magnification

4. With the exception of the Sea-Dweller, all Rolex watches feature the cyclops date magnifying glass at 3 o'clock, while counterfeits enlarge the date to make it appear it's magnified.

Triplock Crown Seal

5. The Submariner, Daytona and Sea-Dweller Rolex watches feature a "Triplock crown" that employs an extra rubber o-ring seal on the winding mechanism to ensure a watertight case.

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Swiss-Wrist , Swiss-Wrist.com , Swiss-Wrist.com Gold Fever

In a world where perfection is the watchword, gold production is the symbol of an impeccable integration process. From gold beads to rolled plates, from stamping to assembly, the precious metal undergoes numerous transformations before becoming a Rolex watch case. welcome to the heart of Rolex Plan-Les-Quates.

The gold foundry at the Plan-Les-Quates site feels like the workshop of a sorcerers apprentice. Here, are huge ovens, workers with protective aluminium masks and, at the heart of it all, the gold itself, which is melted, alloyed, drawn and drawn again, before being cut, stamped, shaped and assembled into the final product. Yet, 24 carat gold is too malleable to be used as such. It starts of as small beads of pure gold, which are easier to weigh and mix. To make 18 carat Ever-rose gold, precise amounts of pure platinum and copper are added. Each alloy - yellow, white or Ever-rose gold is mixed in a diffrent kind of crucible. Pure gold starts to melt in under 30 minuets as a constant temperature of over 1000 C. This true liquid sunshine is stirred using a carbon rod, then poured into a graphite sieve through a ring a fire to prevent the copper from oxidizing. The process takes less then an hour.

A Sample is taken at each casting and sent for analysis to the Rolex laboratory and to the Swiss Customs Office, which certifies the fineness of the gold. Only then is it shaped and gradually formed into the plate, bar or profile used to make the future watch case or bracelet. Grooved rollers mould the precious metal into fine strips. Not being a very hard metal, gold can easily be shaped cold. There is a scent of oranges in the air. It emanates from natural solvent used in the machine to help the roller adhere to the gold. Thus, a single meter of cast gold gradually becomes four meter long bar. Throughout these shaping operations the gold bar hardens and to be softened again. Under the watchful eye of workers with burgundy smocks and insulated gloves, the gold undergoes a heat treatment - a process that takes over half an hour in a thermal oven in a hydrogen atmosphere to reduce surface oxidation.

Rolex is steeped in gold. Gold constitutes the very body and soul of the watch, giving it its first contours. The bars are pulled one last time through dies that perfectly define their dimensions to within 20 microns. Some 15 differently shaped bars and profiles go into the making of each model. They are now ready to be stamped and tooled, producing various small components of each watch. In all, the gold will pass through a dozen workshops before it is polished and assembled into watch cases and bracelets.

Swiss-Wrist

Swiss Wrist

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Swiss-Wrist , Swiss-Wrist.com , Swiss-Wrist.com Why is the Rolex Day Date or Rolex President so wanted?

The exquisitely brilliant Rolex Day-Date belongs to the Oyster Perpetual collection of the Rolex line. This perfect wristwatch is well known for being as perfect as it looks, not only for its aesthetic but also for the way it works.

Hans Eberhard Wilhelm Wilsdorf was born in Kulmbach, a tiny village 50 kilometers from Nuremberg in Bavaria in March 22, 1881. He came from a family of ironmongers, a business initially founded by his grandfather Carl Traugger Wilsdorf in 1842. After working in Geneva for Cuno Korten, the watch making company, he moved to London in 1903. Two years later, he was able to start his own watch business. When seeking for a partner, he met through his lawyer Alfred James Davis. The relationship was further strengthened when Davis married Wilsdorf’s younger sister.

So, according to the way in which, just by naming the wristwatch makers, for us, their consumers, it evokes to a feeling of trust, it’s only a way of contributing to the company for their magnificent effort on the part of the company to deliver nothing but the best to its patrons. Every Rolex watch although exclusive in its character and beauty yet has a commonality threading it all along and that is its engineering finesse. Not only does the watch have a striking design and exterior it has great functional utility and an unfaltering watch mechanism within which is sturdy, dependable and amazing.

The Rolex President or Day-Date like the name suggests displays not only the date of the month but also the day of the week in 26 different languages. This wristwatch comes fitted with a certified chronometer and the 36 mm radial that add to its charm. The self-wound watch is also waterproof to 100 meters leaving its other contemporaries far behind. Nothing takes the heart and the soul of the wearer the way the platinum and diamond finish of this watch does.

Rolex President or Rolex Day-Date, it is the one chosen by many celebrities. Stars like: actress Katherine Kelly Lang, the actor Benjamin Bratt, Liv Tyler, theatre actor Sam Shepard, filmmaker Martin Scorsese, actress Clea DuVall, actress Dana Elaine Owens Queen Latifah, Carmen Electra and Andy García, between many others.

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Swiss Wrist

Swiss-Wrist , Swiss-Wrist.com , Swiss-Wrist.com Testimonials

Dennis, Thank you for such professionalism, outstanding customer service and a product (Rolex) second to none. I am completely satisfied with my purchases and if the opportunity presents itself again the only place I will shop for a Rolex is Swisswrist! Thank you again! Steve Matulewicz www.swiss-wrist.com www.swisswrist.com Swiss-Wrist Swiss Wrist

Swiss-Wrist , Swiss-Wrist.com , Swiss-Wrist.com Testimonials

Dear Sam! This is to tell you how satisfied I HAVE BEEN COMPARE TO AN OTHER COMPANY..... Prompt delivery.... Exact watch showned on the picture. Perfect service from you. In other words I have been very HAPPY BUYING A WATCH OF $5000 VIA INTERNET. THANK YOU VERY MUCH! Francine Jacobson www.swiss-wrist.com www.swisswrist.com Swiss-Wrist Swiss Wrist

Swiss-Wrist , Swiss-Wrist.com , Swiss-Wrist.com Testimonials

Dennis, I am delighted with my recent purchase - a Rolex Daytona Stainless White Face - your speedy response to my initial query, helpful assistance through the purchase process and quick shipping so I had the watch in time for Christmas was an amazing level of customer support. I am telling all my friends about Swiss Wrist and already planning my next purchase. Mike Ashworth New York, NY www.swiss-wrist.com www.swisswrist.com Swiss-Wrist Swiss Wrist