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Wednesday, August 27, 2008

Things To Know About Your Rolex:


Many of our customers have purchased a fine Rolex Watch based upon a life long desire to own a world class timepiece, yet they are truly unfamiliar with the inner workings of these pieces. Below we have included some informative facts which may answer some of your questions regarding the truly wonderful timepiece you have received. We also have included some suggestions in regards to the maintenance of your Rolex.

Setting Your Rolex Watch: The way you set your Rolex watch is as follows: First you must unscrew the crown which is the round stem which is on the side of the watch case by the three o’ clock position. When you have this unscrewed you will need to then pull out on the stem. You will feel the stem extend and at this point when you turn the stem, the hands of your watch will move allowing you to adjust the time. This time adjusting notch is the farthest position the stem will go. During the late 1980’s Rolex began production on the movement that is called "quick change" which then circulated from the 90’s to present. If you have purchased a watch from the 90’s your piece will have another position the stem can be put into that is closer to being screwed in (not as far out as the time adjusting position) in which you can rapidly change the date. You may need to play with the stem a bit to find this notch but once found you can rapidly adjust the date (watches from the 80’s do not have this feature in the case of ladies pieces). Before you have the stem entirely screwed back in, (it is important that you screw the stem in completely as this insures water resistance) there is a position that if you turn the stem you will hear the watch winding. You may wind your watch a few times after a period of non-use though this is not necessary. With any questions you may have please feel free to call us at 1-877-738-3811

It is important to understand that your Rolex runs from what is called an "automatic" movement. This means that your watch does not contain a battery but rather is sustained by an intricate hand made Swiss movement which receives its power from motion. What this means is that if you do not wear the watch, eventually it will stop running until the next time you begin wearing it when it again receives motion. If you wear your watch everyday, the piece should keep enough power to remain running for around a day or two off your wrist with ladies watches being slightly less as they are much smaller. In the event that you were to say wear the watch for a day after receiving it and then take it off for a day or so, the watch when you went to put it back on, would of course have stopped running. At that point all you would need to do is reset the piece and put it back on your wrist and it will again begin running. Picture your Rolex as having a power reserve which keeps it running for a limited period when not in motion – The more you wear the watch the more of a power reserve the piece will have. For example: In the event that you purchased a watch that is intended for special occasions only, when you set the watch and say wear it for the evening, after you take it off, because there is less power built up in the movement, the watch will stop running quicker than if it is an everyday watch. If you have any question about the above info please feel free to call us at 1-877-738-3811

Drawing on years of experience, it is our recommendation that though Rolex watches are marketed as "water resistant" and all pieces sold by Swiss Wrist are tested for water resistance, because of the fine nature of the piece we discourage our customers from making a practice of taking them in the shower or pool. This is because if for some reason the stem, which is the round mechanism found on the side of the case which is unscrewed to set the time, is not completely screwed down, water may leak into the movement which can damage the watch. The chances are incredibly slim that this will happen, but nonetheless it is our recommendation that if possible our customers refrain from taking their pieces in the water to avoid any unnecessary problems.

Your watch is under warranty for two years by Swiss Wrist. We employ watchmakers with extensive knowledge and training in regards to Rolex watches. If you have a problem with your watch during your time of warranty we recommend that you call in to us and arrange to send your piece back for us to examine, repair or adjust.

Lasting Relationships: Swiss Wrist wishes to cultivate lasting relationships with our customers. Here are some additional services we offer: Rolex watches can easily be customized which is one of our areas of expertise. If you have purchased a Rolex watch from us and wish to change the look or character of your piece please call us and we will help you decide how to enhance your watch. Some examples of this would be adding a diamond dial, diamond bezel or applying diamonds to the lugs of a watch. Many of our return customers continually upgrade or trade up their purchases. If you should send in your watch to us for an upgrade past the time of your warranty we will also inspect the movement, install whatever accessories you purchase, and polish up the piece for you.

Beyond the time of your warranty Swiss Wrist encourages you to send your watch to us for your servicing needs. Sending your watch to Rolex for service can be a process that as long as 4 months to complete. In addition to this they often charge much more money than we do for these services. Turn around time on your service is around two weeks. Here are the costs: Total service of your watch including complete lubrication of movement and extensive overhaul: $195 alone or add $80 for additional certified refinishing including hand detailing and ultrasonic cleaning to restore the piece’s exterior to absolute "like new" condition. Any additional parts your watch may need (unlikely) will be quoted out to you before being installed.

We realize that happy customers are customers who will return and refer others. As an existing customer, if you wish to refer another to us we will send you a check for $50 in our "luxury lunch on us" program. Simply have your friend or family member mention your name and we will mail a check to you for $50 so that you can have a fine lunch or dinner on us. Again, we look to earn your repeat business and look forward to servicing your watch needs in the future.


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History of Rolex Watches

1905-Hans Wilsdorf and Alfred Davis began importing Swiss movements and reselling them with a luxury high quality casing. It started of as W&D.

1915-They registered under the name Rolex and opened an office in Switzerland. The name Rolex is still yet to be decided its definite origin. Some say it comes from the French word horologe exquisite which means exquisite clock. Others say it was simply made up.

1945- The 40-year anniversary of the production of Rolex, the Datejust is the best selling watch of Rolex. Initially, in honor of the Allied victory in the 2nd world war, Wilsdorf thought of naming it “The Victory”, however it was changed to the Datejust , shortly after that. At first many thought that the Datejust was just a variation to the Bubbleback, which was released in the 1940's, and both were known as the "New Watch" for its domed back.

1950-A new fluted bezel with a larger crown replaced the coin edge bezel which was first introduced with the Datejust models. Model 6605 of the Datejust were released. In this model, over the date on the watch's crystal, there’s a magnifying bubble known as the Cyclops.

1956- A Datejust model watch featuring a Turn-O-Graph gold Bezel was released by Rolex. This model was called the “Thunderbird”, model 1625. After much success, the Datejust which was only offered in 18kt yellow gold, now also offered in platinum or white gold, and stainless steel.

1962-The two-tone Datejust models were now introduced. Also, the Datejusts offered a variety of options for the watch-straps. These included a leather watch-strap, an Oyster bracelet, or a Jubilee bracelet.

1971-A number of improvements led to a change in the original shape of the Datejust model during the

1970's. a person wearing a Datejust model could easily adjust the date function without having to turn the crown over and over again – this was an impressive feature called the “Quick-set”. This feature was responsible in solving one of Rolex's major problems.

1983-All Rolex models were adjusted to the “Quickset” feature. In addition, Rolex eliminated the old domed plastic crystal and the new Datejust had sapphire crystal. This new feature drastically improved the aesthetics and longevity of the watch as it provided improved waterproof security and was scratch resistant as well. Furthermore, Rolex eliminated the old pie-pan dial and changed the dial and case to the sapphire crystal that had a smaller and slimmer profile. Rolex also modified the earlier four-digit case reference number to a five digit number. Also during this time, the Oyster date, which was similar to the Datejust, was introduced. The only distinguishing feature was that it was 2mm smaller. The “midsize” version of the Datejust was available and was approximately 80% of the original size.

1992-Rolex is in production of over a dozen different types of watches and had over 2000 styles available. Annual revenue is over 3 billion dollars a year and has been the word leader in high end luxury timepieces for over 50 years. They currently still manufacture the Air-King, Date, Milgauss, Datejust, Pearlmaster, GMT Master II, Explorer, Submariner, Sea Dweller, Daytona, Day-Date, Masterpiece, and Yachtmaster. They now come in Stainless Steel, Steel and 18k Gold, and all 18k gold with a jubilee or oyster bracelet. Everyone knows The Rolex watch is a status symbol, it’s the Rolls Royce of all Watches. This is why it’s the most copied watch in the world today. If you buy direct from a dealer or watch store you will pay full price and get a genuine watch. However it IS possible to get a genuine Rolex watch online from a reputable jeweler. The best deals on a Rolex watch can be found on http://www.swiss-wrist.com/

Monday, August 25, 2008

Swiss Wrist Watches

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"The Swiss Wrist Three Day Satisfaction Guarantee"


Swiss Wrist understands that buying a Luxury Swiss Watch in a local jewelery store,or over the Internet, can be an uneasy process. We strive to ensure that every one of our clients is fully at ease when making a purchase on our website.



Our level of communication is the first measure taken in order to solidify your comfort. Customer Service begins from the moment you find our website, and continues from there. Our Sales Staff is extremely knowledgeable and are happy to help and guide you through the process. We are available to answer even the simplest questions and to address the most far off concerns.



Due to the High Dollar Value of Purchases in this industry, many customers have concerns in regards to their personal, and payment information. Here at Swiss Wrist, we make use of the most secure payment methods ensuring that your purchase and all your information is 100% secure at all times. Payments can be made via Google Checkout, which is the Internet's most secure method of online credit card processing. We also utilize different methods such as the ability for customers to fax in their orders, and Bank Wire transfers (2% Discount is always applicable; we are passing on the savings incurred because there is no processing fee).
Every watch on our website is as described. We will spend the time necessary discussing any product you may be interested in. Due to the fact that purchases online are being made site unseen, we understand that some customers will have a certain amount of apprehension when looking to make a high dollar purchase via the Internet. It is for this reason that we instituted The Swiss Wrist Three Day Satisfaction Guarantee. This Guarantee allows each any every customer to make a risk free purchase.



Every purchase is subject to a Three Day Period where the buyer has ample time to ensure that they are 100% satisfied with their timepiece and that it is as advertised. We do not have any form of a restocking fee or shipping charge, therefore every purchase is 100% risk free. We want our clients to be fully at ease and comfortable when buying a watch. We simply ask that you refrain from casual shopping and only order those watches you are absolutely certain you want. We wish to ensure that all our customers are fully at ease with every aspect of their purchase. Please feel free to give us a call at 1-877-738-3811 with any questions or concerns.
Top Quality, the lowest Pricing, and great Customer service is what we represent. We look forward to helping you find the Timepiece you deserve.


Swiss Wrist Rolex Watches


Welcome to Swiss Wrist, the Internet's Leader and top source for top quality, all authentic, Luxury Swiss Timepieces. We have been buying and selling Luxury Swiss Watches for almost three decades, supplying these timepieces to retailers all over the nation since the early 1980's. Our mission is to provide you with the finest quality watches at the most competitive prices, along with unmatched exceptional customer service.


Through our vast network of dealers, clients, and collectors worldwide, we are able to stock, hundreds of Luxury Swiss Timepieces. We derive tremendous satisfaction from meeting the challenge of selling the most extraordinary watches and providing exceptional products and service for all our customers.


Our Company has been heavily involved in almost every spectrum of this industry. Starting out in New York City, the Founding Family set up a Firm dealing in custom designed jewelry. From there we entered the Luxury Watch Market. Over the years we recognized the need for a direct channel of sales between wholesalers and the retail public. Our Website is dedicated to offering our customers the best product at the lowest wholesale price. Through this, we save you, the customer, thousands off the current retail price on any timepiece you may be looking for.
Our success is that we provide our customers the items of their choice from the luxury and privacy of their homes with the same caution and care that one would receive when buying at full retail price at a local jewelry store. Swiss-Wrist is headquartered in Miami, therefore allowing us to conduct and dominate business within the vast International spectrum of watch dealers and wholesalers that have made Miami their home.


Swiss Wrist guarantees that every watch we sell is authentic, and in excellent condition. We start by only purchasing watches which meet strict quality standards and guidelines for originality and condition. Next, with an eye toward maintaining the integrity of the timepiece, our expert watchmakers carefully and meticulously inspect all previously owned timepieces to ensure that they are in perfect day one like-new, original condition. Finally, on all watches sold, Swiss Wrist issues a full one year warranty. On our Unused/Unworn watches we offer a full two year warranty coverage period, equivalent to what you would receive with a brand new watch purchased locally. After the warranty period has expired, Swiss Wrist will still service any watch purchased from us at industry's lowest level, wholesale cost.


Our business philosophy is simple: we work with a small markup, with a high volume of sales, allowing us to have many repeat, loyal, and satisfied customers. We offer the class and prestige of buying a "High End Swiss Timepiece" online, while still maintaining the highest standards of quality, reliability, and trust which is the true backbone of success for any establishment.
Please remember to bookmark our site. We typically update our inventory once a week .We hope that the variety of information found on our website is found to be fully informative for all our customers. If you should have any remaining questions or concerns, please feel free to give us a call toll-free at 1-877-738-3811.


We look forward to your business and hope to build a long standing relationship with every one of our clients. When buying from Swiss Wrist, you can count on receiving the timepiece you deserve, coupled with exceptional customer care all along the way.