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Friday, June 26, 2009

Rolex Yacht-Master Review

At BaselWorld 2007, Rolex announced a new sports watch for yachtsmen: the Rolex Yacht-Master II. When Rolex releases a sequel to an existing model, you can always expect to see impressive new functionality. Rolex made significant changes to the GMT Master movement between the original GMT Master, and the GMT Master II, the latter allowing the hour hand and the 24-hour hand to be set independently. Likewise, the Explorer II changed dramatically from the original Explorer, adopting the same movement as the GMT Master II which added a 24-hour hand and date. And now the Yacht-Master II represents another extremely important step in Rolex evolution.

I'm not a boater myself, but in my opinion, the original Yacht-Master doesn't really do much more for yachtsmen than a standard dive watch can do. The bi-directional rotating bezel can be used to track the start sequence of a regatta (fancy word for boat race), and the Triplock crown keeps the case impervious to sea spray, but that's about it. Nothing else except the name, and possibly the watch's exorbitant price, really has much to do with yacht racing.

Not so, with the Yacht-Master II. The new version has an extremely complex and innovative new movement with a countdown timer which can be programmed to start between one and ten minutes in order to accommodate regattas with varying start sequences. I use the term "program" rather than simply "set" because the value is actually remembered, and when the countdown timer is reset, the countdown hand will return to the last programmed value. For a mechanical watch, this is an extremely impressive feat. There is a tradeoff, however: the date which was present in the initial Yacht-Master had to go to make room on the dial, and no doubt to allow for the additional complication of the movement.

The other tradeoff is that the Yacht-Master II is a tad complicated to operate. For watch aficionados, a single demonstration will probably be a sufficient lesson, but I'm sure the Yacht-Master II will be worn by plenty of yachting types who appreciate the aesthetics much more than the functionality, and for whom it will be enough of a challenge to keep the time set correctly. For a very good demonstration of how the Yacht-Master II works, check out the Yacht-Master II home page on Rolex's site, and specifically, the operational tutorial.

I found the reaction from the hardcore Rolex fans out there to be mixed. I think most of them were so accustomed to looking at more or less the same Rolex styles for so many years that the new Yacht-Master II really caught them off-guard. The two biggest complaints I heard focused on the surprisingly prominent "YACHT-MASTER II" branding on the bezel (for better or for worse, the new generation of Rolex watches are much more heavily branded), and the fact that you have to unscrew the crown in order to set the countdown timer, leaving the watch more vulnerable to moisture, of which there tends to be plenty around yachts.

Whether you like the new Yacht-Master II or not, there is no denying that it represents a major new innovation in the world of watchmaking. In many ways, Rolex is the Apple (as in computers) of the Swiss watch world. They are arrogant and secretive, they end up setting most of the trends, and they command an extremely loyal following who sometimes complains, but in the end, always comes around.

The new Rolex Yacht-Master II is rumored to start appearing this summer. It will be available in yellow or white gold, and is expected to retail somewhere around $30,000 (no, that's not a typo -- the theory is that if you can afford a yacht, you can afford a Yacht-Master II).

http://www.swiss-wrist.com/index.php?vars=products/29

Rolex Sea-Dweller

Without a doubt, the Rolex Sea-Dweller is one of my favorite watches of all time. It represents everything I look for in a watch of this sort: simplicity, quality, functionality, and stark beauty.

The Sea-Dweller is one of the less common Rolex sport models. While the Submariner is produced in several combinations of materials and colors, there is only one Sea-Dweller. It is only available in all stainless steel, and only with a black dial and black bezel. Rolex designed the Sea-Dweller purely as a dive tool — not a fashion accessory.

Features of the Rolex Sea-Dweller:
Guaranteed waterproof to 1,200 meters, or 4,000 feet (that's significantly higher than the 1,000 foot rating of the Submariner).
40mm stainless steel case which sits 14.5mm high.
Ultra-thick synthetic sapphire crystal.
Unidirectional rotating bezel with a corrosion resistant anodized aluminum insert.
No date magnifier. I don't mind the "cyclops" on my Explorer II, but I prefer the cleaner look of the Sea-Dweller.
Helium escape valve. Developed in cooperation with the French industrial diving company, Comex, the helium escape valve allows helium molecules to safely escape without popping the crystal off the watch during decompression (I told you this is a hardcore dive tool).
Dive extension. The dive extension on the Sea-Dweller is actually nothing to write home about, but it's sufficient. This is one of the biggest improvements of the new Sea-Dweller DEEPSEA.
Triplock screwdown crown. The Triplock system uses an additional rubber gasket (clearly visible when the crown is unscrewed) beyond the Twinlock system used on many other Rolex sport models like the old GMT Master II and the Explorer II. The crown threads beautifully, and feels incredibly robust and secure.
Quick-change and quick-set date. Quick-change means that the date changes over to the next day instantly almost exactly at midnight (as opposed to changing gradually over the course of several minutes before and after midnight). Quick-set means that you can set the date while the crown is pulled out to the second position rather than having to change the time in order to change the date.

Some other interesting facts about the Rolex Sea-Dweller, and Rolex in general:

The Sea-Dweller is the only Rolex with a date, but without the date magnifier. This accounts for a lot of its popularity as many people love Rolex watches, but aren't crazy about the "bubble".
The Sea-Dweller is the only Rolex with writing on the caseback. It says "ROLEX OYSTER" and "ORIGINAL ESCAPE VALVE". The new Sea-Dweller DEEPSEA seems to take all this writing, and put it on the front of the watch, creating a much busier face.
The additional thickness of the Sea-Dweller's case beyond that of the Submariner is to accommodate the helium escape valve.
The bulbous shape of the hour hand which Rolex uses on many of their sport models allows it to be seen while directly under the minute hand. This may seem like an unnecessary detail, but it's actually a great, widely copied, and under appreciated design. It also makes the hour hand more easily distinguishable in low light.
This extraordinarily beautiful watch is being discontinued. It is being replaced by the admittedly interesting, but very different Sea-Dweller DEEPSEA. I can promise you that there will always be a market for the "old" Sea-Dwellers, however. They were classics even before being discontinued.
Most, if not all, modern Rolexes have the Rolex coronet etched on the inside of the crystal at the 6 o'clock position. If you're buying from anyone other than an authorized retailer, make sure you can see the etching before you buy it.
Rolex is one of the few remaining Swiss watchmakers who still makes their own movements. Most brands purchase either movements, or movement kits, from companies like ETA. Rolex, however, designs and builds everything but a few oils themselves.
Rolex is a privately held company which donates a great deal of it's profits to charity. I think of Rolex as the Robin Hood of the watch world: take from those who can afford it, and give to those who cannot.

If you follow Watch Report regularly, you probably already know that I'm a big Rolex fan. Sure, I like plenty of other watches, and yes, I think Rolexes are getting to be slightly overpriced these days. But in my experience (I've owned a total of four Rolexes in my life, and started wearing my father's in high school), they are some of the best built watches in the world. I love the fact that they design and build almost everything in-house, and cut no corners when it comes to quality. I love that Rolex manages to be both classic and innovative simultaneously. And I love that they donate so much money to charity.

What I don't like about Rolex is that the brand has become a status symbol. I've actually met people with GMT Masters who didn't even know how to operate them. And every time I see a someone in a suit at the airport talking a little too loudly on his Bluetooth headset and making a big production of looking at his Rolex, I cringe. To me, Rolex doesn't mean status, or even success. It means achievement, a refusal to compromise, and a commitment to quality in a world where everything around me seems to be getting cheaper and flimsier by the day.

http://www.swiss-wrist.com/index.php?vars=products/57

Rolex Gives $1 Million to St. Paul Technical College

The Rolex watch company is donating $1 million to a technical college in St. Paul. Rolex USA will give St. Paul College $200,000 a year for the next five years. The money will go exclusively to the school's watch-making program.That program was established in 1919. There are only eleven watch-making programs in the United States. The Rolex gift will be used to upgrade facilities and equipment, and to expand the school's watch-making program.

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Tuesday, June 23, 2009

Rolex FAQ & FACTS

LETTER & SERIAL NUMBERS

Starting in 1987 Rolex started putting a letter in front of its serial numbers. The following is a list of letter and the year the series was introduced. Please note that it is not uncommon to find a mix of serial numbers mixed in. For example at my local AD here in Toronto they have Y, F and D serial watches available. What does this mean? Not much in terms of the watch itself other than the fact the the old serial number watches were/are less popular and they have had it sitting in their inventory for some time. This does not effect the factory warranty as it starts at the date of purchase and not the date of manufacturing.

R 1987
L 1988
E 1990
X 1991
N 1991 (Nov)
C 1992
S 1993
W 1994
T 1996
U 1997 (Aug)
A 1998 (Nov)
P 2000 (Jan)
K 2001 (Sep)
Y 2002 (Sep)
F 2003 (Sep)
D 2005 (Apr)
Z 2006 (May)
M 2007 (Aug)

HOLOGRAM ON CASE-BACK

Does this guarantee the watch is real?

Absolutely not, the counterfeiters have been putting on a hologram sticker on the back for years. The holograms can be purchased by the sheets on ebay so do not assume that because the watch has a sticker on the back that it is real.

Do I decrease the value of the watch by removing it?

Not at all, since over time the sticker will wear and become a sticky mess. Also like I said above fake stickers can be bought so ppl these days don't really care if the sticker is on the back.

SUPERLATIVE CHRONOMETER OFFICIALLY CERTIFIED
What this means is that the watch has been tested by ContrĂ´le Officiel Suisse des Chronometers (COSC) COSC is the swiss standard for testing watch movements. They are independent and every movement gets tested with the same standards.

A movement that is COSC certified is accurate from -4 to +6 seconds a day anything in that range is acceptable. So if your watch is slow 4 seconds a day or fast 6 seconds a day (or anywhere in between) don't worry about it.

SERVICING

How often should I service my Rolex?
NOTE: this is just the typical guideline that Rolex recommends in their literature, it is not engraved in stone, many have gone decades without servicing and have perfectly running timepieces.

The main thing is to have it pressure tested annually by a Rolex certified watchmaker, especially if it is a divers watch. The main reason for a annual check is to make sure that the case is waterproof. The test is free, if your watchmaker wants to charge you for it go to one that doesn't.

A full service should be done every 5-7 years depending on use. Note it is not uncommon for oils inside the movement to dry out if the watch is exposed to harsh climates. Also gaskets in the case could dry out quicker with extreme exposure to hot and cold.

Who should I get to do the servicing?

ROLEX Servicing centres can be found around the world and they do top notch work, however there are many great watch makers other there than can properly service Rolexes. Note though that in some parts of the world only Rolex certified watchmakers may order parts.

ALWAYS make sure that the watch maker you go to uses ORIGINAL ROLEX PARTS, there is nothing else that comes close to them, you will end up hurting your watch in the long run, there are many horror stories out there about cheap dials that flake off paint into the movement and what not.

Cleaning your Rolex

This has been a topic of debate lately, and I think it is rather simple to keep your watches clean. Simple soap and water is what I have been using for over 15 years on all my watches with bracelets. I will say that using a dish-washing detergent is not advised as ppl have stated that the grease cutting properties will dry out the gaskets prematurely. If you wash your bracelet regularly there is no reason why a mild hand soap and your fingers wont wash your wash effectively. If you use a moisturising soap for your hands and that doesn't dry out your bracelet and watch will not be harmed. I rinse my watch on a weekly basis and have never had any issues of build up on them.

Now this is just a guide and is not the only way to wash your watch. Some Pol like to use a soft brush, but I have never had the need to do so.

Watch Winding Setting Etc.

Let's take the example that you want to set you watch at PRECISELY 11 o'clock AM on the 27th. of May 2007.

Take the following steps: (important things are underlined and in red)

1) Unscrew the winding crown counterclockwise. Two or three turns, and then the winding crown should "pop out" in the "winding position". If not, make SURE that the winding crown is free of the threads before winding the watch. Reason: if you turn the winding crown clockwise while it is still on the threads and if you are NOT pushing the winding crown inward whilst turning it, you might damage the threads. So again: Make sure that the winding crown is free of the threads before winding the watch!

2) Now you give your watch at LEAST 30-40 FULL windings by the crown. Wind the watch by turning the crown CLOCKWISE and NOT "back and forth" as some do! The reason to wind the watch manually when it has stopped: That way you make sure that the watch is FULLY wound and will have its full power reserve. By just "shaking it to get it going" you will NOT get the full power reserve. Do not be afraid of "over-winding" the watch (there is a safety catch to prevent over winding), but about 30 full windings should be enough.

3) IMPORTANT STEP! Remember that our example states that you want to get your watch going at 11 AM (in the "morning")??

What you do BEFORE MOVING THE HANDS is to pull out the winding crown FULLY (time setting position) and then you turn the hands to make SURE that both the hour hand and minute hand stand at FIVE OR SIX o'clock!Reason: the date change mechanism (date-wheel) could be harmed if you change the date MANUALLY during the period from 21 to 01 o'clock. So by setting the hour and minute hand well off that period is strongly advised.

4) (now back to the date): Push the winding crown back to the SECOND notch (date change notch) and then advance the date MANUALLY via the winding crown until you reach the date of YESTERDAY (in our example: the 26th. of May).

5) Then you - once again - pull out the winding crown to the LAST notch (time setting position) and stop the seconds hand (that is now running since you have wound the watch manually!) at EXACTLY 12 o'clock (easier now to synchronise with another watch!).

6) Then you advance the hands by turning the winding crown clockwise. Keep a close eye on the date window as you advance the hands!. IF the date changes at midnight to the date of our example then you will have to advance the hands another 11 hours so that the date will change correctly at next midnight. If the date does NOT change, you have to advance the hands accordingly.

7) If you want to make the minute hand points EXACTLY on the given minute when the seconds hand has reached "12" (or "60" seconds), then you must know that there is some "play" in the hands. So if you just set the minute hand according to our example (EXACTLY 11 AM so that the minute hand will point exactly on the 12) then you will notice that by "one minute past 11 AM" the minute hand will NOT (or probably not!) point EXACTLY and spot on on the minute but rather somewhat (like 15 seconds) PAST it due to the "play" in the hands!

Solution: Following the example, turn the minute hand approximately TEN minutes PAST "11 AM" and then turn the minute hand BACK again to the EXACT time (hour hand point at "11" and minute and seconds hand pointing - exactly - on "12"). Then - EVER SO GENTLY - turn the winding crown clockwise so that the minute hand actually points a bit (like "15 seconds" PAST the full minute marker). That way you adjusted to the "play" of the minute hand, and the minute hand will point EXACTLY on the minute next time the seconds hand reaches "twelve".

8) When you have wound the watch, set the time and date, screw the winding crown back so that the watch is once again waterproof. By the way: You do not have to screw it very hard onto the case. As soon as you feel some resistance, stop using more force on the crown."

When were they Introduced?
1926 Oyster Case
1927 Serial Number On Oyster Case
1931 Oyster Perpetual
1938 Bubble Back
1938 Oyster Bracelet
1945 Jubilee Bracelet
1945 Datejust
1950 "Mercedes" Hands
1953 Submariner 100m/330ft
1953 Explorer
1954 GMT-Master
1954 Submariner 200m / 660ft
1954 Cyclops (aka Magnifying bump on Crystal)
1954 Lady's Oyster Perpetual
1956 Day-Date
1956 President Bracelet
1959 Submariner gets Crown Guards and 40mm Case
1960 Deep Sea Special
1961 Oyster Cosmograph
1962 Cosmograph Daytona
1965 Submariner Date
1965 Submariner Date 18 k YG
1967 Sea-Dweller
1971 Explorer II
1972 Hacking Movement
1974 Sapphire Crystal
1976 Oysterquartz
1977 Oysterquartz Day-Date
1977 Quick Set Date Feature
1978 Sea-Dweller 4000
1979 Submariner 300m/1000ft with Sapphire Crystal
1983 GMT-Master II
1983 Submariner Rolesor (aka Sub TT)
1988 Cosmograph Daytona (Zenith Movement aka Cal. 4030)
1992 Yachtmaster
1994 Yachtmaster Lady & Mid-Sized aka Boys Size
2000 Cosmograph Daytona with new in-house Mvt (Cal. 4130)
2001 Laser Etched Hologram In Crystal
2003 "Green" Submariner Date (aka Anniversary Model with Maxi Dial)
2002 end of Y series early
2003. Non lugs holes started to make there appearence on most models.
2004 Serial F/D on some models the Rolex Rolex Rolex On the Rehaut ring
2004 New Datejust Case
2005 New GMT-Master YG (Cal. 3186)
2006 New GMT-Master Rolesor (Cal. 3186)

http://www.swiss-wrist.com/
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Monday, June 22, 2009

Rolex Watches

Rolex watches are an emblem of accomplishment. They are accessories which will leave people looking after you wherever you go. For example, if you wear a Rolex and go into work, you would garner respect from your co-workers. Rolex watches are symbols that bring around you an aura of self-confidence, appeal, and a feeling of immense satisfaction. Rolex watches are, in short, masterpieces, like a work of art that no one would ever tire looking at, and that gets appreciation from every source.

Rolex watches are famed for their elegant looks and designs, and of course for the precision working structure. This quality of possessing a first-rate package of looks and excellence is why these Rolex watches harvest a hefty fee from a purchaser. But no matter what the cost, owning a Rolex watch is like owning a piece of treasure, which you can keep forever.

However, while Rolex watches are a prized possession, to keep them that way requires a lot of care on the owner’s part. Keeping track of the Rolex watch’s condition and maintaining it with proper care will ensure that you have your prize for years to come, and will also make you feel like its brand new every time you look at it. The basic necessity to ensure the care of Rolex watches is that they need to be worn on a regular basis. This helps in keeping the watch in perfect running state, and will keep the watch’s gears moving on a consistent basis.

The major names of Rolex watches include – Rolex GMT-Master watches, Rolex Explorer watches, Rolex Yacht-Master watches, Rolex Submarine watches, Rolex Oyster perpetual Cosmograph watches, Rolex Date-Day President watches.

Rolex has also opened "The Rolex Institute" to encourage individuals who have the potential to contribute to the world with the help of their quality, talent and achievements. The Rolex Institute honours those gifted individuals who contribute significantly to arts, science, education and culture.
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Rolex Watch Innovations

Among the company's innovations are the first self-winding watch; the first waterproof watch case; the first wristwatch with a date on the dial; the first watch to show two timezones at once; and most importantly the first watchmakers to earn the coveted chronometer certification for a wristwatch. To date, Rolex still holds the record for the most certified chronometer movements in the category of wristwatches. Another little known fact is that Rolex participated in the development of the original quartz watch movements. Although Rolex has made very few quartz models for its Oyster line, the company's engineers were instrumental in design and implementation of the technology during the early 1970s.

The first self-winding Rolex watch was offered to the public in 1931, powered by an internal mechanism that used the movement of the wearer's arm. This not only made watch-winding unnecessary, but eliminated the problem of over-winding a watch and harming its mechanism. Rolex was also the first watch company to create a truly waterproof watch — another milestone from novelty to functional timepiece. Wilsdorf even went so far as to have a specially made Rolex watch attached to the side of the Trieste bathyscaphe, which went to the bottom of the Mariana Trench. The watch survived and tested as having kept perfect time during its descent and ascent. This was confirmed by a telegram sent to Rolex the following day saying "Am happy to confirm that even at 11,000 meters your watch is as precise as on the surface. Best regards, Jacques Piccard

Rolex has also made a reputation in watches suitable for the extremes of deep-sea diving, aviation and mountain climbing. Early sports models included the Oyster Perpetual Sea Dweller 2000 (in 1971). This watch featured a helium release valve, co-invented with Swiss watchmaker Doxa, to release helium gas build-up during decompression. Another sports model is the GMT Master, originally developed at the request of Pan Am Airways, to assist pilots in transcontinental flights. The Explorer and Explorer II were developed specifically for explorers who would navigate rough terrain — such as the world famous Everest Expeditions.On the more glamorous side, Ian Fleming's James Bond character wore a Rolex Oyster Perpetual in the series of spy novels. In the early EON production Bond films, Commander Bond wore a Rolex Submariner.
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Why Buy Pre-owned Rolex Watch ?

With proper care and maintenance, a Rolex will last a lifetime. A new Rolex watch, like most luxury items, will depreciate in value up to 30% immediately after you slip it on. Pre-owned Rolex watches greatly hold their value and in time can be worth a lot more than its original cost. Furthermore, with very little changes in design and models over the years, one will hardly notice a difference in a Rolex watch that is circa 1980, to a Rolex that is circa 2000, contributing to the fact that it retains its value over time.

Pre-owned watch will function and appear like a brand new Rolex. All of certified pre-owned Rolex’s go through hours of stringent quality-control testing and certification processes. All parts and accessories including the bracelet, crystal, dial, bezel, lug, and crown, will be meticulously examined by our Rolex certified watchmakers for cosmetic and aesthetic imperfections. Thus you will not find any scratches, dust, moisture build-up, or any other blemishes when you receive your Rolex watch.

We do customize or watches by adding aftermarket diamond dials and bezels along with replacing stretched out links or bands on certain models that we carry. The case and most importantly, the movement of every watch we sell will be genuine Rolex.

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Ruling Models of Rolex Watches

Rolex watches are famous all over the world for their supreme craftsmanship and reliability. They own the top slot in the luxurious watch industry as each Rolex watch is beautifully crafted in gold, platinum or stainless steel, embedded with the finest quality diamonds, emeralds, rubies and other precious stones. Although all Rolex models are true masterpieces, there are a few models which are absolutely must-haves. One such model is Men’s Rolex Datejust.

Men’s Rolex Datejust has been the most sought after model, and is probably one of the best selling Rolex models. It was introduced in 1945 to mark the 40th anniversary of the inception of Rolex. It was the first wristwatch to feature a date display, making it instantly popular. The first datejust model featured a coin edge bezel which later got replaced with a new fluted bezel and a larger crown.

Over the years, many changes were introduced to Rolex Men’s Datejust models to keep up with the technological advancements in the watch industry. The most notable of all of them was the introduction of a special Cyclops magnifying lens on the Datejust at the Basel Fair in 1954. This made the model even more popular than before. A Datejust model featuring a Turn-O-Graph gold bezel was released in 1956 by Rolex. This model was called the “Thunderbird” and enjoyed moderate success.

The success of Men’s Rolex Datejust gave the impetus to try new designs. Men’s Rolex Datejust added a new dimension to the market of Men’s wristwatches

With the introduction of the ‘Quick-set’ feature, it was possible for any person wearing a Datejust model to quickly adjust the date function without having to turn the crown over and over again. Later, adding to its popularity, the new sapphire crystal was introduced, giving scratch resistance and waterproof security to the Datejust model.

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How To Easily Care For Rolex Watches

Seeing that rolex watches have been around for centuries and that the designs on rolex were the basic design for every watch out there, it is obvious that rolex watches are great products. However, even they need basic maintenance to continue to run beautifully. Here are some steps for taking care of your rolex watch.

The Rolex company says that their watches should be serviced every three to five years. Servicing is a detailed process where every part of the rolex watch is inspected and replaced or repaired as needed. The movement is cleaned and checked for accuracy. The case and bracelet are polished and refurbished until they are as good as new. After service has been performed, for the next 24 hours, the watch could be up to ten seconds fast.

When you get your watch serviced, because of the cost and value of rolex watches, you want to make sure the service center you take it to has experience with these type of watches and isn't just a basic service center. Unless they have had experience with rolex, they could end up damaging it or even breaking it completely. Also, if you take your rolex to a basic service center, they may repair it using parts that are not made specifically for rolex which could damage the watch. You did not spend all the money you did on a rolex just so it could be destroyed by generic parts being used on it.

Finally, many rolex watches were made with plastic crystals inside of them. Some people try to change these by taking out the plastic crystal and replacing it with a sapphire crystal. Do not do this! If your watch came with a plastic crystal, changing it to a sapphire one could damage the watch and make it irreparable.. Again, you did not spend the money you did on a rolex just to have it damaged or broken because of a simple mistake.

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Swiss Wrist Guarantee

Swiss Wrist provides expert guidance to customers on the purchase and care of their Rolex watch. We realize buying a world class watch is a big decision and that buying site unseen over the Internet can be an uneasy process for some. We strive to ensure that every one of our clients is fully at ease when making a purchase on our website.

Our level of communication is the first measure taken in order to solidify your comfort. Customer Service begins from the moment you find our website, and continues from there. Our Sales Staff is extremely knowledgeable and are happy to help and guide you through the process. We are available to answer even the simplest question and to address the most far off concerns.

Due to the High Dollar Value of Purchases in this industry, many customers have concerns in regards to their personal, and payment information. Here at Swiss Wrist, we make use of the most secure payment methods ensuring that your purchase and all your information is secure at all times. Payments can be made via Google Checkout, which is the Internet's most secure method of online credit card processing. We also utilize different methods such as the ability for customers to fax in their orders, and Bank Wire transfers (2% Discount is always applicable; we are passing on the savings incurred because there is no processing fee).

Every watch on our website is as described. We will spend the time necessary discussing any product you may be interested in. Due to the fact that purchases online are being made site unseen, we understand that some customers will have a certain amount of apprehension when looking to make a high dollar purchase via the Internet. It is for this reason that we instituted The Swiss Wrist Three Day Satisfaction Guarantee. This Guarantee allows each any every customer to make a risk free purchase.

Every purchase is subject to a Three Day Period where the buyer has more than ample time to ensure that they are 100% satisfied with their timepiece and that it is as advertised. We do not have any form of a restocking fee or shipping charge, therefore every purchase is 100% risk free. We want our clients to be fully at ease and comfortable when buying a watch. We simply ask that you refrain from casual shopping and only order those watches you are absolutely certain you want. We wish to ensure that all our customers are fully at ease with every aspect of their purchase. Please feel free to give us a call at 1-877-738-3811 with any questions or concerns.

In a competitive market, we strive to offer the most attractive pricing, this however does not compromise the quality of our watches nor the level of our customer service. Through this "tried and true" family practice spanning three generations we have acheived long term success through thick and thin economic cycles. We have found it both interesting and rewarding being able to offer our services to limitless customers via the medium of the World Wide Web. We look forward to helping you find the Timepiece you desire and surely deserve.

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Friday, June 19, 2009

Swiss Wrist Rolex Watch Testimonials

Why would a guy want three Rolex watches? That is what my wife asked me. I started out intending to buy one watch. After several months of looking at different watches and talking to a couple dealers. I came to the conclusion that Rolex was the one for me. My next challenge was to select a style. I drove my wife crazy by visiting every place that sold Rolex watches. After a while, she refused to go with me. I then started looking online. People warned me to be careful on the internet. I checked out several sites on E-Bay. I phoned some on the ones that listed a phone number. Some of them seemed ok, and some I did not feel comfortable with. Then, I came across Swiss Wrist's website. I was intially drawn to their amazing website, they way the watches were laid out and the convieniant 800 number to call with any questions. After calling and speaking with Daniel who seemed very knowledgeable about Rolex Watches, I felt comfortable with the idea about buying online. We spoke and exchanged emails several times and felt satisfied that they answered my questions. Daniel was patient with me and after about three weeks I knew that I would purchase my watch from Swiss Wrist. The next hardest part was selecting the style. I drove my wife crazy again by bringing up style after style on the web. She said "It's your watch, pick the one you like!" Pick I did, I bought three Rolex watches. Daniel said and did everything he promised. The watches came in excellent condition, and I am very pleased. I would tell anyone in the family to buy from Swiss Wrist, not just for the obvious great prices but also for the quality of watches. Thank you Daniel, for taking care of a guy who knew he wanted a Rolex but knew little about them. I am very satisfied.

http://www.swiss-wrist.com/index.php?vars=testimonials

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The Rolex Watch


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Rolex Submariner Vs the Rolex Sea-dweller


The Rolex Submariner and the Rolex Sea-Dweller are two of the truly exceptional sport models Rolex makes. Meant for the divers, both these models have taken the brand 'Rolex' to new heights or, should we say, depths. These two models are popular all over the world for their ability to perform accurately even deep under water.




How is the Sea-Dweller Different from the Submariner?


The basic difference between the two lies in their depth ratings. While the current Submariner models have a maximum depth rating of 300 meters or 1000 feet, the current versions of Sea-Dweller can comfortably go underwater up to a depth of 4000 feet (all earlier models had a depth rating of 2000 feet). As a result, the Submariner is the choice of amateur and recreational divers whereas professional divers go for the Sea-Dweller. The underwater treasure hunters also wear Sea-Dwellers.


Another major difference between the two models is the presence of a one-way gas escape valve opposite the winding crown in the Sea-Dweller. This special feature has been added to it to protect the watch from internal pressure, which builds-up when the divers go to the decompression chambers. Deep sea divers use a helium/oxygen mix in their air tanks, which can easily permeate the crystal of the watch. However, during decompression, helium particles are not able to come out of the watch, thus, blowing the crystal out of the watch. The gas escape valve was the a solution to this problem, which has proved extremely effective. The current Sea-Dweller models feature a larger and improved gas escape valve.




You will also find that the Sea-Dweller is bigger than the Submariner. This primarily is because of the thicker sapphire crystal that makes the former about 4mm thicker than the latter. The thicker crystal also leads to another notable difference between the two. Although the Sea-Dweller displays the date, it does not feature the Cyclops lens (magnifying lens). The thicker crystal does not allow for such a magnifying lens.



To What Extent the Sea-Dweller is Similar to the Submariner?


There are certain features found in both the models. The major similarity between the two is their ability to survive under water without any flaw in their functionality. In addition, there are many other aspects where the two are similar. For instance, you can find the following features in both models


1. A scratch-resistant synthetic sapphire crystal


2. Unidirectional bezel, capable of turning only counterclockwise preventing the accidental movement of the bezel while diving


3. New Triplock system now features a triple gasket system that screws down tightly onto the case tube and against the Oyster case. This offers another layer of protection under water


4. Self-winding mechanism with a perpetual motor5. Made of either solid block of 904L stainless steel (a stainless steel alloy which is completely corrosion resistant) or gold




The Rolex Submariner and the Sea-Dweller are alike in many ways, but the Sea-Dweller is a bigger, heavier and tougher brother of the Submariner. Go for the Submariner, if you are into recreational diving, however, for true professional and commercial divers, the Sea-Dweller should be the choice.

Intresting Rolex History

Known to be the world's bestselling watch company, with over 100 years of history, Rolex could be written as the definitive textbook in branding, with an emphasis for luxury items. Unfortunately, for many customers today, branding has taken on a negative nuance. Pop culture ads that rely on fashion and polling trends, naming right battles, mass production that sacrifice quality through outsourcing – these are some of the different means that companies use to gain success. However, Rolex has stood its ground and has not resorted to any such means in building its image. It let's its quality products speak for itself. Hence it stands as the standard in the wristwatch industry.

Quality, performance, innovation and stability are the pillars that Rolex has built its brand, since the introduction of wristwatches. The company first sold pocket watches and folding watches called travel clocks when it was first formed in 1905 as Wilsdorf & Davis. Interestingly, until this time, it was only women who wore wristwatches. Later it became popular when people realized how impractical it was to have pocket watches, this was during the Boer War of South Africa (1899-1902) when they noticed the soldiers with wristwatches.

Seeing the opportunity in this new market, Hans Wilsdorf, along with his brother-in-law, William Davis formed the company and began producing high quality watches. Around three years after W & D was formed, the company's name was officially changed to Rolex, a name that was trademarked by Wilsdorf. Somewhere during that time, the benefits of having a logo and brand name to distinguish a product from its competitors was just being discovered, and Wilsdorf capitalized on this opportunity. In essence they wanted a name that was easy to pronounce by all, had no meaning as such in any European language and something that was short and easy to spell. Another example of simple brand name was George Eastman naming his camera Kodak.

Quality

It was from Herman Aegler's Rebberg firm that Rolex got their mechanics in a watch. As a teenager Wilsdorf worked at Cuno Korten with Aegler, a watch exporter in Switzerland. Quite often Wilsdorf would set up 15 watches and check them each for accuracy and it was here at Cuno Korten that Wilsdorf's obession with accuracy began. Also he would submit the most accurate ones to the Neuchatel Observatory for testing without permission. However this was overlooked since all the testing passed and he received much praise from his seniors. Much later Aegler's company came to produce exclusively for Rolex, as it does today. Aegler's descendants still run the company, although owned by Rolex.

With his new company, Wilsdorf's obsession for accuracy continued. He was awarded the world's first chronometer award for a wristwatch, after sending the first Rolex movement to the School of Horology in Bienne, Switzerland. Rolex began to gain a worldwide reputation for the finest quality watches, with this award. Rolex watches went on to win a number of awards. Rolex received numerous awards. In 1914, Rolex received the Class A Certificate of Precision award from the Kew Observatory in England, previously only given to marine chronometers. During the testing the watches were subjected to three temperatures and five positions. This entire testing lasted for 45 days. After, Wilsdorf insisted that all Rolex watches would be sold only with an Official Timing Certificate and all their watches would be subjected to a similar testing.

Performance and Innovation

Wilsdorf realized that his watches needed to be extremely durable, in addition to accurate. Under his leadership and direction, Rolex made many innovations in either creating the technology or buying patents that made wrist watches dust proof, water proof, and auto winding. Wilsdorf did not do anything in half measure and showcased its performance and advertised the new products in a dramatic manner.

After the world's first truly water-resistant watch was created, the first example of this was illustrated. Two inventors named, Paul Perregaux and Georges Peret, developed a new moisture proof winding stem and button, which they put on the watch cases and on October 30, 1925, filed a patent for the same. Prior to this, the winding stem was situated inside the watches case, and wasn't really practical to the masses as this meant that the case had to be opened everyday to wind. And so Rolex had the world's only moisture proof case, now that the winding stem was outside the watch. From this design the Oyster watch was developed. On October1, 1927, when Mercedes Gleitze swam across the English Channel, she sported a Rolex Oyster. She came forth from a swim that lasted for more than 15 hours, with her Rolex in perfect condition. Wilsdorf capitalized on this and on November 27th of the same year, in London's Daily Mail, he took out a front page ad of Gleitze's picture and her story. Thereafter, the new Oyster was placed in small aquariums, wherever Rolexes were sold, to further exhibit its water resistant capabilities, this was on Wilsdorf's instructions. In fact, Sir Edmund Hillary wore a Rolex when he climbed the Rolex, in 1953.

Stability

In spite of the company being more than 100 years old, Rolex, in order to maintain its stability as the world's best watch, did several innovative things. And so, due to this stability, in the midst of changes that wiped out a number of watch manufacturers, Rolex not only survived, but blossomed. In the 1950's, the quartz watch was invented, which created low cost time pieces. During the 1970’s about half of the watches sold worldwide were structured on this quartz technology. Hong Kong was the largest watch producer. Since its relocation in 1919, Rolex has been located in Switzerland and never used outsourcing which keeps excellent quality control.

Having made a short venture into quartz technology, Rolex stuck to its foundation and continued to market their basic craft, which was considered old in industry standards. A typical quartz watch has around 50 to100 parts compared to a typical Rolex which has around 220 parts and takes almost a year to produce. Combined with a strong brand name, true craftsmanship can still have value – Rolex was a testimony to this fact.

Rolex kept up to its name and image, and never ventured out to produce any other products, unlike many other manufacturers of luxury items, who lent their name to various high end products. While temporary profits may have been a gain for these manufacturers, their brand name often diminished. And thus, Rolex is a name synonymous to wristwatches only.

In comparison to many of today's well known watch companies which are owned by the same two or three companies, Rolex never resorted to take shelter under any corporate or conglomerate. These well-known companies took advantage of their corporate resources and were able to promote their individual product lines. In 1960, Wilsdorf left the company to look after a foundation in order to avoid their interests being mixed or combined with those of various different watch companies. Wilsdorf's original vision was that the company would never be bought or publicly traded by a larger company.

In terms of gross revenue, Rolex has emerged as the world's number one seller of watches and will be able to compete for years to come. Customers are ensured that they are investing in a quality product, one that will be valuable in the future. The high class performance, innovative techniques, stability and its commitment to its foundation of quality, all these features provide value to all Rolex customers.

http://www.swiss-wrist.com/

Rolex Gmt Vs the Rolex Submariner


The Rolex GMT and the Rolex Submariner fall into the professional line of watches. While the GMT is meant for the aviators, the Submariner was the world's first watch designed for diving. Both were introduced in 1954 at the Basel Fair.

Similarities between the Rolex GMT and the Rolex Submariner

Apart from being professional Rolex Watches and sharing the same launching year, there are other similarities in the current versions of the two models. Some of these include:


1. Standard case size of 40mm

2. Self-winding mechanism

3. Rotating bezel

4. A scratch-resistant synthetic sapphire crystal, which gives the two watches a slimmer look

5. Triplock system providing another layer of protection to the Oyster case. It features a triple gasket system that screws down tightly onto the case tube and against the Oyster case

6. Available in 18k yellow gold, steel and Rolesor


Besides these similarities, the option of black bezel with black dial is also very popular in both these models.

How is the Rolex GMT Different from the Rolex Submariner?

Rolex created these two models to meet different professional needs. Some of the major aspects where the watch models differ from each other are explained below:


1. The Rolex Submariner features a uni-directional rotating bezel as opposed to the bi-directional bezel found in the Rolex GMT watches. The functionality of the bezels is different in the two models. The uni-directional bezel in the Rolex Submariner is designed to help a diver measure the elapsed time while diving. Before a diver gets enters the water, he needs to set the bezel so the triangle engraved on the bezel points at the current minute hand position. This will start counting the minutes while the diver descends. Similarly, by resetting the position of the triangle again, he can pace his ascent as well. Thus, by measuring the elapsed time, the bezel ensures the safety of the diver. On the other hand, the bi-directional rotating bezel in the Rolex GMT helps the wearer to read the time in two different time zones simultaneously. Divided into two equal parts, the time 6:00 to 18:00 represents the day and the time 18:00 to 6:00 represents the night. The special 24 hour hand is used to display the 24 hour time frame on the bezel. The watch features an independent hour hand, which can be set to a different time zone without adjusting the 24 hour hand and the bezel. In addition, the "one-hour" jump feature enables the hour hand to jump one hour at a time without affecting the minute or second hand. This feature is not present in the Submariner models.

2. The current Rolex GMT Models have a water depth rating of 330 feet, while the Submariner models have a water depth rating of 300 meters or 1000 feet.

3. All current Rolex GMT models sport a ceramic bezel, unlike the Submariner models.

4. The Rolex GMT models currently available offer many jewelry embedded options such as diamond-paved dial, rotating bezel fitted with diamonds, sapphires and rubies and even diamond fitted lugs. Such jewelry options are not available in the Submariner models.

To view the Rolex Submariner click on the link bellow.

http://www.swiss-wrist.com/index.php?vars=products/30


To view the Rolex GMT click on the link bellow.

Thursday, June 18, 2009

Basic Care and Maintenance of Rolex Watches

Rolex Watches are known for both precision and elegance. Such a sterling combination of beauty and excellence may be the reason why they command such a high price. Every person who owns a Rolex treats it like a treasured possession. If you own a Rolex and want to cherish it forever, then you have to learn how to take proper care of your watch.

A simple care and basic maintenance program will not only keep your Rolex in perfect functioning condition for years to come, but will provide the feel that you are wearing a brand new Rolex every time you wear your watch.

The basic care and maintenance program for Rolex watches includes the following steps:--

1. Wear Your Rolex Regularly
Regular wear and use of your Rolex will keep the watch in perfect running condition. By doing so, you can ensure a constant flow of lubricants in the movement. If not used on a regular basis, these lubricants may harden, causing friction within the movement. Eventually, this friction may damage the functioning of the movement. If you do not wear your Rolex regularly, make sure to wind it at least once a week. This will keep the watch gears moving, thus preventing the lubricants from hardening.

2. Cleaning Your Rolex
Like any other work of intricate artistry and technology, a Rolex requires occasional cleaning and upkeep. There are many places on the watch where dirt, body oils and other greasy particles accumulate, such as between the links on the bracelet, the area joining the case and the bezel, and around the Cyclops lens. On repeated use, you will see clearly such dirt particles on your Rolex. When such particles are seen, the watch will require a thorough cleaning as described below:

# Before you start cleaning, make sure the winding crown is tightly screwed onto the case.
# Since you will be using your hands to clean your watch, washing them thoroughly with soap or hand wash so you avoid transferring any dirt or grease.
# Use lukewarm water to rinse off your watch.
# Fill a bowl with lukewarm water and ammonia- free mild soap.
# Apply this soapy water all over your watch using your hands.
# Now, gently scrub the watch to clean it of all dirt particles. Your old toothbrush can be used as an ideal scrub for this purpose. During scrubbing, submerge the watch and the toothbrush into the soapy water at short intervals.
# Once you are confident that the Rolex has been cleaned, rinse the watch with lukewarm water.
# Using a clean and soft cotton cloth, gently pat the watch until dried.
# Since your cloth may not reach the links on the bracelet, you need to use a blower or hair dryer to remove the excess water from the inner surface of the links.
# To make your Rolex watch completely dry, you can also use a dry towel to remove any remaining moisture.

3. Removing Scratches from the Bracelet of Your Rolex Watch
The bracelet of your Rolex needs special care, as it is prone to scratches. This is especially true of the Oyster bracelet which features polished center links. By polishing the bracelet once every few months, you can retain the brand new look of your Rolex forever. You easily can remove the scratches from the polished center links with little effort and time expended. All you need is a good quality polishing cloth which can be picked from products designed for removing scratches from polished stainless steel and gold surfaces. Such a cloth comes soaked in a special liquid meant for polishing. These polishing cloths are inexpensive and can be used multiple times. When using the polishing cloth on the surface of your bracelet, there are several things you should keep in mind, including —

* Make sure you use the cloth only on the polished surface of your bracelet. If you use it on the non-polished surface, it will damage the brushed finish.
* One way to avoid this error is to use a Q-Tip. You can wrap the cloth around its head and comfortably restrict its movement to the polished surface.
* Do not exert too much pressure while polishing because only a moderate amount of pressure is needed.
* Avoid using circular or cross strokes while polishing. Instead, try to follow the flow of the metal. In other words, go with the grain of the surface and not against the grain.
* A minute of polishing usually is enough to remove the fine scratches that appear like hairlines. You may need to devote more time, however, if the scratches are deeper or more prominent.
* Finally, avoid polishing surfaces that have no scratches. You will end up removing a fine layer of metal from the surface by way of polishing because the surface has not suffered any indentation in the form of a scratch. Less is more.

4. Winding Your Rolex
Rolex watches (except Oysterquartz) are perpetual which means they are self winding. On an average, Rolex watches have a power reserve of 48 hours. If not wound after 48 hours, your Rolex will stop running and appear dead. It is not a major issue, however, because you can manually wind your watch. Simply unscrew the crown to position 2 and wind it about 30 to 40 times and once you have done this, screw the crown back down. There are a few points that you should take into account while winding your watch. They include —

* Winding your Rolex while wearing it on your wrist should be avoided.
* If found dead or in a non-functioning mode, do not shake your watch.
* Even after you have wound it, do not shake the watch if it does not start working. Simply, rotate your wrist gently, which will allow the watch to rotate as well and may give the rotor inside the “kick start” it needs.
* If still the watch does not start, rather than shaking and possibly damaging your Rolex, simply put the watch aside and allow it to start on its own.
* Never worry about over-winding your watch as every Rolex has a built-in protection mechanism, which does not allow the movement to be over wound.

5. Waterproof Rolex
Most of the Rolex watches come with a tested and guaranteed depth rating of 330 feet. This waterproof nature means that not only can you take a shower wearing your watch, but you also can swim with it. Avoid diving with diving equipment, however, when wearing your watch, because they are not made for deep water. For such aquatic situations, Rolex has created the Submariner and the Sea-Dweller models. When you are diving while wearing these models, however, make sure that the winding crown is tightly screwed down onto the case. Underwater, for any reason, if you have left the winding crown loosely screwed, there is a chance the case may become flooded with water, ultimately damaging your watch. If you choose to purchase a Rolex watch (non-diver's watches), we suggest the watch should not be worn even while swimming or showering. Treat these watches as only water resistant due to the age and custom work involved with them. Yes, you can wash your hands while wearing your Rolex, but please treat your Rolex with the respect and care that such a great treasure deserves.

For more info visit http://www.swiss-wrist.com/

Ladies Rolex Collection

Rolex is known all over the world as the producer of top-of-the-line luxury watches. Each Rolex watch is meticulously refined and crafted with a superb attention to detail. This makes it one of the most prestigious luxury watch brands for both men and women. Rolex offers a fantastic line of ladies watch.

Lady Rolex watches are an absolute delight. They are crafted with perfection and can be worn on all kinds of occasions. Some of the most popular models of Rolex women's watches are the following:

Ladies Black Diamond Dial Rolex President It is quite popular because of its striking 18k yellow gold President bracelet The case is made of 18k yellow gold with 18k yellow gold crown. It features a custom black diamond dial with 10 round cut diamonds set in 18k yellow gold. Other popular dial colors are silver, mother of pearl and champagne. The other attraction is its custom beadset diamond bezel with 30 round cut diamonds set in 18k yellow gold.

Ladies MOP Diamond Dial Rolex Super President Among different models of Ladies watch, this model has also been quite popular. Its Italian made 18k yellow gold President bracelet, embedded with 232 diamonds, appears bold and powerful. Young professional women specially love its custom mother of pearl diamond dial with 10 round cut diamonds set in 18k yellow gold. Other popular dial colors are champagne and silver. The Ladies White Gold Pave Diamond Dial Rolex Super President is equally attractive and popular among working women.

Ladies Two Tone MOP String Diamond Dial Beadset Bezel Rolex DatejustIts Italian-made 18k yellow gold and stainless steel Jubilee bracelet has a slimmer and more flexible look. The case is made stainless steel with 18k yellow gold crown. Its custom mother of pearl string diamond dial with 10 round cut diamonds set in 18k yellow gold and 33 round cut diamond minute markers look magnificent. Other popular dial colors are champagne, silver, blue and red.

Ladies Two Tone Oyster Silver Diamond Dial Beadset Bezel Rolex DatejustIt is quite a popular Rolex Ladies watch. Its Italian-made 18k yellow gold and stainless steel Oyster bracelet gives a modern, sporty look. It is perfect for those women who have quite an active lifestyle. It features a custom mother of pearl diamond dial with 10 round cut diamonds set in 18k white gold, a beadset diamond bezel with 30 round cut diamonds set in 18k white gold and a scratch-resistant sapphire conversion crystal.

Visit http://www.swiss-wrist.com/ for more info.