Rolex is arguably the most popular name in watches--certainly when it comes to luxury watches. Classically Swiss, since 1915 Rolex has been producing watches designed for comfort, function and style. Today, Rolex is one of the most powerful luxury brands in the world working hard to retain its status. Rolex focuses on a few key watch lines that are quickly recognizable and highly desired the world over. Image aside, Rolex watches have a reputation for being very well manufactured -- despite what Dwayne Smith will tell you in his Arguments Against Rolex Watches
-- lasting decades or more with simple care.
Rolex watches are classic
You’ll see below that most Rolex watches are archetypes: The Rolex Submariner is the classic diver’s watch, The Rolex Datejust is the classic formal men's watch of the last half century and The Rolex Daytona is the classic sports chronograph. Rolex has benefited from keeping its product line simple and consistent. Instead of releasing brand new models, it keeps refining existing designs. This is extremely important because each watch contains the suggestions and wearing experiences of countless people who together have helped create timepieces that look good and work well.
Take the Rolex Submariner line as an example. Based on the classic “Oyster” water-resistant watch cases, the timepiece is specifically designed to be easy to read in most conditions, to be hardy and have a comfortable and reliable construction. The Submariner design has achieved an almost impossible task: to look good on almost every person, on any occasion, regardless of age or outfit. Other Rolex watches edge close to this ideal as well. You have to ask yourself the question of whether that is due to something about the design of these watches or rather because we have been seeing them on important wrists our whole lives, and they simply mentally fit these positive watch stereotypes.
James Bond wore a Rolex
Omega doesn’t want you to know this, but the original James Bond watch was a Rolex Submariner. Creator Ian Fleming wrote that Bond was wearing the timepiece, while Sean Connery
in the role brandished his Submariner proudly. Countless actors, celebrities and politicians have also been known to be Rolex men. Take the popular line of Paul Newman Daytona watches, or the Rolex Day-Date nicknamed the “President,” because many U.S. presidents (and otherwise) during the 20th century were known to wear the watch. Wearing a Rolex and being associated with these people and personalities can hardly be described as something you’d want to avoid.
Rolex watches are the ultimate status symbol
Wearing a Rolex Watches
communicates to people that you are successful enough to have rewarded yourself with the luxury of a nice watch. Rolex watches are the only luxury watches out there by far, but they are the most well-known. From basic entry-level luxury models to diamond-encrusted gold watches for the ultra-privileged, a Rolex is so much more than a mere timepiece. It is a statement about your way of life and taste. Some people take it even further; the world of aftermarket Rolex watches feature decorated brims and jewel encrusted designs, suggesting that telling time becomes a mere afterthought.
Other watches also want to be like Rolex, whose designs are the most copied the world over. Most of these watches legitimize “homage” timepieces with a different brand name, but there is of course the dark underworld of fakes as well. You’ll find at least a little of Rolex design in the majority of nice watches out there. So, even if you don’t have a watch with the Rolex name, chances are there is a bit of Rolex influence. You can’t deny that even if Rolex watch designs don’t move you, a big part of you wants one.
Rolex watches have excellent movements
Being a company that makes all of its own parts (rare in the watch world), it goes without saying that Rolex makes each of its own movements (historically, this was not always the case), excluding other watch companies from using Rolex mechanical movements. While Rolex is not known in the modern sense for having particularly complex movements (it offers basic watches with features such as the time, date, day, or a chronograph
), it is preferred by watch makers to work on being so well designed, easy to fix and highly reliable. As such, almost every Rolex movement sold is COSC certified Chronometer attesting to its accuracy.
Rolex watches hold value
Among the few truly collectible watch brands from a value perspective are Rolex timepieces. It has been said that you can buy a new Rolex Submariner today, wear it for five years, and then sell it in good condition for close to the original purchase price. Like cars
, most other watches lose a chunk of their value after being sized and put on a buyer’s wrist. There are also the investment-grade Rolex watches that achieve stellar auction results yielding some of the most impressive prices ever known at an auction. This is due to the power behind the Rolex name and brand, as well as the world’s fervor for these “gold standard” super watches.
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