The Rolex association with golf dates back to 1967 when the company presented Arnold Palmer with a gold Oyster Perpetual to honor his achievements on the golf course. This marked the beginning of a loyal and privileged relationship, not only with Arnold Palmer and afterward the other two golfing greats, Gary Player and Jack Nicklaus, but also many of the great talents who have followed them. Rolex has also established relationships with the major organizing bodies of the game.
Starting in 1978, Rolex, a pioneer in the field of golf sponsorship, became a Patron of The British Open Championship and soon afterward began its relationship with the United States Golf Association (USGA).
In 1980, Rolex became a partner with the LPGA. Through this association, the Rolex Player of the Year, the Louise Suggs Rolex Rookie of the Year and the Rolex First-Time Winners are honored. The recent addition of the Rolex Rankings brings the world of women’s professional golf into one community. In addition, Rolex serves as the official timepiece of the Solheim Cup.
In 1994, Rolex became the official timepiece of the PGA of America, and on the men’s European Tour, Rolex is the official timekeeper. In addition, Rolex has had a long association with the Ryder Cup.
Beginning in 2008 Rolex entered into an International Partnership with the Masters Tournament and supports the event with broadcast activity and print media outside the U.S.
Rolex supports the development of young golfing talent through more than 25 years of sponsorship of the American Junior Golfers Association (AJGA), and annually hosts the Rolex Tournament of Champions and Rolex Girl’s Championship as well as presenting the Rolex Player of the Year Awards and the Rolex All-America Teams.
Rolex is especially proud of its long standing relationship with the USGA. Important activities today range from serving as a publishing partner for the Rules of Golf booklet to supporting the Official Film and Annual of each U.S. Open Championship to USGA on-line support, tee clocks at National Championships and support for the Arnold Palmer Center for Golf History at the USGA Museum.
Swiss-Wrist
Swiss Wrist
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