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The Rolex Oyster Perpetual Day-Date in no doubt the most prestigous watch in the collection. It First appeared in 1956, and owes all or part of its fame to the fact that, historically, it was the worldsfirst wristwatch to spell out the day of the week, in an aperture linked to the date display. the subtle mechanism, an "instantaneous change", is referred to as such because the two displays change simultaneously and instantly at midnight. The Day-Date has an Oyster case and is produced exclusively in precious metals - platinum or 18 carat yellow, Everose or white gold. an incredible timepiece, luxurios and readily recognizable, its intrinsic qualities swiftly made it a watchworld for style everywhere. Its waterproofness, guranteed today to a depth of 100 metres (330 feet) thanks to the Twinlock screw-down crown and case construction, has largely contributed to the success of the Day-Date in Asia and the United States.

But there may be another reason for the popularity of the marvel, which now comes with a sapphire crystal and a Cyclopslens at 3 0'clock: Rolex produces the disc indicating the day of the week in 26 languages, including Japanese, Chinese and - curiously Latin. The most prestigous member of the Oyster collection has a self-winding mechanical movement with a Perpetual rotor. Certified by COSC (Swiss Official Chronometer Testing Institute), the Day-Date generally features a 36 mm case - the Special Edition version is available in 39 mm and the new Oyster Perpetual Day-Date II in 41 mm - and is usually fitted with the President bracelet created especially for the model at its launch. Tjhe Oyster Perpetual Day-Date is offered in an infinite variety of bezels, dials and bracelets, set with the prettiest of gemstones. It has left its mark on the collective unconscious as the ultimate in urban luxury watchwear.

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